July 30 - August 01, 2012, Intercontinental Mark Hopkins San Francisco, San Francisco, CA
Register by 5/11/2012 and SAVE up to $600 off!
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If you are here it should mean you already know what social media is. Many of you
however may not know how it has transformed into a customer service necessity. In
this workshop get hands on training on how social media is being used to leverage
customer service and manage brand reputation directly with your customers.
What you will learn:
Benefits of attending:
Led by Frost & Sullivan
*Boxed Lunch Will Be Served*
Many companies enthusiastically hopped on the community bandwagon with visions of vibrant discussions, lively interactions and deeply engaged members. Unfortunately some experienced unimpressive and/or diminishing returns and are now faced with a decision: 1) pull the plug or 2) make a course correction. Forrester recently launched a new community framework called CLICK, to guide marketers to new and improved community strategies that will lead to increased member engagement.
Benefits of attending :
Twitter is showing it can mean a lot more to business then a simple marketing
tool. Twitter is now being the first place savvy customers go to in order to
directly complain about a product or experience they have had with a
company. That means leading companies have not only had to adapt to this
new approach for using twitter, but also develop and hire the proper talent
that can utilize customer service in 150 characters.
Customer Experience Evangelist
Pat Perdue Communications
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