July 30 - August 01, 2012, Intercontinental Mark Hopkins San Francisco, San Francisco, CA
Register by 5/11/2012 and SAVE up to $600 off!
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Don’t wait. Meet your customers where they are
One thing customer experience has taught us is to actively
seek out your customers. Be proactive in meeting their wants
and needs. This is just as true for customer experience in social
media. In order to leverage all the benefits this platform has to
offer you must be proactive in meeting your customers. Do not
wait for a complaint or a retweet, go out and actively engage
with your customers. When you are proactive to the customers
needs you are already providing an impeccable presence and
experience for the customers you value. In this discussion key
themes will include:
Keep your customers coming back to create long lasting
presence in the mind of your consumer with social media
Engagement is a word that is thrown around a lot in online
media. How do you go about keeping your customer engaged
with your social media platforms? Facebook taught us the Billion
dollar IPOs could come just from games on social media
platforms. Beyond the ideas of games what are some successful
strategies are successful companies implementing to engage
with their customers? In this session we will go into details about
new and innovative applications on social media platforms to
engage your customers. Some themes to be covered include:
Senior Manager, Online Community
In this upbeat session young start up companies and
marketing agencies in the world of social media are given a
short amount of time to explain some radical innovations they
have created in connecting business and social media. This
exciting session will be enlightening and a great way to hear
from the future leaders of the industry!
How do we adapt our social media message to accommodate
growing cultural demographics?
In the U.S. Especially, there is a melting pot of growing cultures. Adapting
social media to be able to reach and engage with them efficiently can be
paramount to the growth of many companies. Business leaders are
trumped in how to implement this successfully and meet the expectations
the C suite expects from the investment. In this sessions learn strategies
on how to successfully create and scale a specific demographic focused
social media campaign. Some common themes include:
VP of Digital Media
If Socrates were around today, he would be having a field day shaming
the so-called “social experts” who loudly trumpet their “best practices”
for social media without establishing any link between those strategies
and increased profitability or customer satisfaction. With budgets still
tight and market share on the line, the stakes are too high to follow such
aimless, unproven direction. This session explores some common pitfalls
and overhyped social guidelines that will undermine the social customer
experience, providing in their stead proven, ROI-linked, customer-centric
means of getting your social strategy on the right track.
Senior Vice President of Marketing
A unique concept taken from the leaders in innovation, Apple’s
Genius Bar, bring your questions and get answers from our
leading expert faculty!
Experts focus includes:
Cassaundra Sigaran Senior Manager, Online CommunityScotttrade
Borja Perez VP of Digital MediaNBC/ Telemundo
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